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Hi!
I am Anna.
It took me a while to understand what truly fulfills me. Looking back, the answer was there all along: helping others.
From my own story, I know what it feels like not to be allowed and valued for who you truly are — and what that can do to your sense of self. I also know what happens when you turn that around: when you begin living and growing from your true identity, following your own path, and standing up for yourself — with all the consequences that come with it.
I learned that being your true self changes how you feel about yourself, what you believe is possible for you, how you shape your life, and how it deepens your relationships with others. Helping others explore who they truly are and grow from their identity is the most fulfilling work I can imagine.
It is why I founded the TrueSelf Method™ — bringing together Strategic Brand Development and
Positive Psychology to help others flourish from their true identity and get closer to the life they desire.
Working with me
I genuinely appreciate people.
When we work together, everything begins with you — your TrueSelf, your story, your vision.
I listen closely, ask purposeful questions, recognize connections, and look beyond the obvious —
always with the aim of getting to the essence of what you bring.
I help uncover what might be standing in your way, challenge you to step outside your comfort zone, encourage you to think big, and bring my expertise to help you move your vision forward.
I believe in the power of co-creation.
Together, we bring two kinds of expertise to the table: you as the expert on yourself, your vision and
your field, and me with the expertise, method and strategy to help you get where you want to go.
Chemistry is everything.
Our work is built on trust, transparency and eye-level communication. I bring joy and humor into our work, and there is just as much space for the challenging, emotional and difficult moments that are naturally part of the process.
From my story to the TrueSelf Method™
Everything begins with your TrueSelf.
For a long time, I shaped myself around others. Belonging came at the expense of being my TrueSelf. Until I realized that even though I adapted, I still didn't truly belong. That realization made me turn towards myself instead: Who am I? What do I want? And what happens when I make choices from who I am rather than what others expect of me?
The more I understood who I am, stood up for myself and made choices from that place, the more I felt like myself — reaching a point where I choose who I share my life with and hardly ever regret the choices I make. And the more I showed up as who I truly am, the more I met people who valued me for exactly that. Knowing what this change has meant for my own life is why I want to help others become fully themselves, stand by who they are no matter what, and turn their own vision into reality.
The TrueSelf Method™ is rooted in this experience, scientifically grounded in Positive Psychology, and built on my professional expertise in Brand, Marketing, Communication and Systemic Coaching. At its heart is the idea that when you know your TrueSelf and live from it, you flourish and get closer to the life you desire.
The story that shaped who I am and
why I do what I do.
I was born into a family of five children as fifth.
My mother gave birth at the age of 44, so the kids around me thought she was my grandmother.
My mother once told me she never wanted to have kids and never wanted to get married.
My parents had a traditional division of labor, she raised the five kids, managed the household and basically the lives of six people. He was in charge of bringing home the money from the leased gas station.
Experienced. Certified. Academic.
13+ years in Brand, Marketing and Communication
From brand strategy and product marketing to PR, reputation and communication —
across brands, industries, markets, agencies and international teams.
4+ years in 1:1 Coaching
Grounded in Systemic Coaching and the science of Positive Psychology,
supporting personal growth with a particular focus on Growth Mindset.
Master's degree in Business Science, Entrepreneurship and Executive Management —
Major in Marketing
Combining strategic brand expertise with an entrepreneurial perspective on turning ideas and visions into viable businesses.
Brands and agencies I loved working with
SmileDirectClub
Norges Sjømatråd
Peek & Cloppenburg
Van Graaf
radio.de
Orange Council
Red Rabbit
Splash Creative UK
socialnetworxs
Agency Scan
Room426.Relations
Dederichs, Reinecke & Partner
Golin Riga
Piabo PR
MuthKomm
Serviceplan HH
Hill+Knowlton Strategies
Mediaplus
IIIbrand communications
Drive by Heroes
Education and certificates
Master's degree in Business Science, Entrepreneurship and Executive Management
FHWien der WKW — Austria’s Leading University for Applied Sciences for Management
and Communication
12-month training in Systemic Coaching and Positive Psychology
German Society for Positive Psychology (DGPP) — Interdisciplinary institute combining
Positive Psychology research, education and practical application.
ICF-accredited · DACH-PP-certified
Certified Positive Psychology Coach (CPPC)
Certified Consultant of Positive Psychology (CCPP)
Certified Professional of Positive Psychology (CPPP)
Now I'd love to hear about you and
what you want to bring to life.
Let's see if I can help you get there.
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Book your first meeting with me.
Let’s see if we match and how the
TrueSelf Method™ can support you.
45 minutes · complimentary